When Toyota launched the Lexus LS 400 in 1989, it wasn’t just introducing a new car — it was launching a brand aimed at redefining luxury through engineering. The LS 400 came after six years of secret development, with over 60 designers, 1,400 engineers, and $1 billion invested into what would become one of the most iconic sedans ever built. This wasn’t about beating competitors — it was about building a machine that could operate with quiet confidence for decades.
That vision paid off. The LS 400 stunned automotive journalists and buyers alike with its near-silent V8 engine, flawless build quality, and unmatched ride comfort. Its launch sent shockwaves through the German luxury car industry, proving Japan could not only compete — it could lead.
Today, the LS 400 is often remembered as the car that forced luxury automakers to rethink everything from pricing to reliability.
* Indian Roadie Recollection
No comments:
Post a Comment