Harley-Davidson and The Nature Conservancy join forces for Plant a Billion Trees program

Harley-Davidson and The Nature Conservancy have joined forces, and the unlikely pair has a shared goal: Mobilize a dedicated global community (HOG riders) to raise enough funds to plant 50 million trees worldwide by 2025.

"A central part of motorcycling is experiencing the great outdoors; to see the world from behind the handlebars is unlike anything else," said Mark-Hans Richer, CMO of Harley-Davidson. "We are dedicated to preserving the open road for future generations of riders.”

As part of its Renew the Ride initiative, the Harley-Davidson Foundation has committed to a series of annual grants totaling $550,000 in support of The Nature Conservancy's global Plant a Billion Trees program.