Maruti Suzuki has decided to offer a cash refund of Rs 90,000 to the early buyers of S-Cross 1,600cc variant. The move comes in as a compensation measure after the company slashed price of S-Cross by between Rs 40,000 and Rs 2.05 lakh after a poor response initially.
The bonanza is restricted to only initial buyers of the vehicle as the company had announced the price cut after about one month of its launch on August 4, 2015.
Apart from the cash refund, the company is also offering a two-year extended warranty to buyers, including those who had purchased the 1,300cc variant.
"This is a just a token of gratitude for customers, who showed their faith in us at the start and embraced our new initiatives. S-Cross is a significant milestone for Maruti Suzuki. Through this, we created the premium crossover category in India. We launched our new retail channel Nexa," a company spokesperson said. "Without the support and confidence of these early adopters last year, we could never have achieved success in these new initiatives."
The company has managed sales of 23,000 units of S-Cross since its launch. Company officials said demand of the vehicle has increased after the price correction.
The addition of Baleno compact to the Nexa retail format has also helped in getting a higher visibility for the model as showroom traffic has increased.
The S-Cross had originally been launched with a price tag of Rs 8.34-13.74 lakh (ex-showroom Delhi).
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