Harley-Davidson India introduced its first mobile dealership in India in February 2016. Dubbed 'Legend on Tour', the new mobile dealership has been designed by Dilip Chhabria of DC Design.
The bike maker aims to expand the reach of its brand across India with the new dealership on wheels. The ‘Legend on Tour’ not only featured motorcycles from the company’s 2016 line-up, but also featured motorcycle accessories, parts and merchandise.
The tour commenced across the country in end February 2016, making its first pit stop in Mumbai, followed by Pune, Goa, Bengaluru and Coimbatore in March 2016.
The mobile dealership started its journey in Bareilly on Aug 16th, then proceeded to Haridwar, Rudrapur and Haldwani.
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