Volvo gave away its seat belt technology to all automobile manufacturers across the globe for free. The act not only saved lives, it also earned immense goodwill for Volvo as a brand. Volvo came to be recognized as the safe brand of automobiles.
Video courtesy: Sanjay Arora https://www.facebook.com/share/v/1bRSKoBsyw/?mibextid=oFDknk
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