Why display such stupidity by making a Thar 2O20 jump

It is so disappointing to see such videos aired by grown up, knowledgeable people, behaving like juveniles. 

What was the purpose of making a vehicle jump like this, when it neither demonstrates ones driving skills, nor the vehicle's true capability.
It's blatant abuse of a vehicle, with people putting their own safety at risk. 
If this video was clicked for advertising the product, then it is setting a poor example. 
It will act as fodder to the immature, the irresponsible and the foolish. 
Moreover, if this indeed is an advertisement, will Mahindra respect the warranty if one decides to drive so irresponsibly in real life!