Spending money on an event that attracts 5,000 people is great - if those 5,000 people will ever buy from you. It's better to microtarget your marketing whenever possible to yield less leads but better conversion. Focus on quality vis-a-vis quantity.
You never know where your next customer may come from. Regardless of your target audience, let data be your guide.
(Repost from the Facebook wallpost of Deep Banerjee dated 2011-08-26)
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